Topic II "The Product" PT. Semen Gresik (Persero) Tbk is the company that produce various types of cement. The main type of cement that produced by PT.SG is Type I Portland Cement (Ordinary Portland Cement – OPC), in other word OPC type 1 is exeed product of PT. SG. Because if we look from his usefulness side, OPC type 1 is cement that produced for general construction, such as: our house, bridges, and general buildings. As our knowing that the most usage about cement in Indonesia is OPC type 1, we are often use OPC type 1 as our choice to build our house, because we are believe that OPC type 1 is good quality and has more durability than the other products of competitors. Of course we are knew that the oldest product of cements is OPC type 1 which produced by PT. SG, and again the pioneer of Indonesia OPC type 1 is PT.SG that they started in 1957 or more than 50 years. So we get a point that OPC type 1 can still to be a cement master in Indonesia because OPC type 1 is most famous cement and has much devoted customers.
“Where is the sugar, over there is the ant”, may be this a proverb is correct for the condition of cement industry in Indonesia, due our knowing that Indonesia is the developing country, so Indonesia is doing the developments in all of aspects, include infrastructure aspects, such as the developments in medium and pre-medium areas, these areas are such as: housing, governance and office building, roadway, and etc. So, all of these developments are need the raw materials, include cement material. So, the competitors of PT. SG, such as: PT.INDOCEMENT and PT.HOLCIM look this things as a opportunity to market the cement product too, even both try to market a new product which more quality than OPC type 1, that product is PCC (Portland Composite Cement). Indocement and Holcim assume that PCC has more durability for any building than OPC type 1, and this statement was proven truly. Answer to this matter, PT.SG develop their various products soon, and PT. SG produce PCC (Portland Composite Cement) too, with their hoping to still mastered cement market in indonesia.
But, PT. Semen Gresik is too taft to be able to be defeated by PT.Indocement or PT.Holcim. Below are the facts about domination of cement market compartment due ASI (Asosiasi Semen Indonesia) in 2007:
In the first position is dwelt by PT. Semen Gresik Tbk., they are reach 16,999 million tons (44,4%), and in the second position is “Semen Tiga Roda” (Indocement) with 14,338 million tons (30,9%), and the last position is “Holcim” with 6,050 million tons (14,5%).
So we can conclude that the journey about OPC type 1 and PCC of PT.SG to still master in Indonesia cement market is success, because PT.SG have more strengthness than the others, such as: more experience, more fund, more customers, and any more.
Posted by Irfan
