JOB VACANCY

MY NAME IS IRFAN

In 13 September 1988, he borned in Malang. He has lived in Malang for 20 years. He has been living in a happy family because his parents have been living in harmony, love and peacefulness, and they have obedient children.

When he was child, Irfan was very chummy with his grandfather, that intimacy very gave impression to alive. In his life that was very seldom sorrow, one of the greatest sadness when his grandfather was died. His grandfather was often invited him to shepherd the goats.

Beside his grandfather, he also has revered his parents, Although his parents was ossify to educated him, and they has been continued to struggle, so their children can continue to get the education in college. Mr.Chudori and Mrs. Siti Amroh was hard demeanors in educating children, so this demeanors has been downhill to Irfan as their first child, Nurul as their second child, and Inayah as their last child.

Irfan’s father is a businessman in clothes area, and his mother is the marketer of father’s job. His father is a Central Java Person and his mother is a Pasuruan Person. Because of willingness of his father that he wanted his first child became an Islamic teacher, so in 1994-2000, he studied at the Attaraqqie Islamic school of Malang. And in 2000-2003, he studied at the school of alquran science and the state junior high school 1 of Singosari, Malang, at that time ago he was not an uppermost child, even he was a very mousy child because he felt inferior feeling. In 2004, when he was at State Islamic Senior high school 1 of Malang, he became a Paskribraka at Malang city, this was the point that he started to awaken his self-confidence, because he got the forging from his senior generation, and trained became coherent personal and high disciplines.

Today, he is realize that this world is in his grasp, he should become a person that has a better motivation to around the world, that need better self-confidence, and better resilience in standing the barricades of life.

Let see me, please.

Thank you,

WE ARE SELLER OF OUR SELF

Who ever we are, where ever we are, what ever we do, we must realize that we are salespeople for our self. We may not have been aware of this, but it is true. Who is more qualified to show us, how to do a better job of selling our self than others who climaxed a career in selling by being crowned the Number One Salesman???

1. Be sold on our self

Before we can sell our self to the others successfully, we must sell our ideas, our wishes, our needs, and ambitions, our skills, our experience, our products and services, we must be absolutely sold on our self. We must believe in our self, that we have faith in our self and have self-confidence in our self. In short, we must be totally aware of our own self-worth.

2. Have a Saleable Package

This point is about how we can make our self is exciting looking?
the answer is we must make up our appearance.

3. Be Positive and Enthusiastic

- Follow the example of the super people which is our idol
- Labor to joint forces with better people than us
- Care deeply about something
- Life is an adventure
- Keep our Smile

4. Be realistic and Original

• Letting others know who we are as a person

• Wipe out lies, and telling the truth, so we can get good reputation and comfortable feeling

• Compromising our values and principles

"MY PLAN"

(left click by your mouse)

Topic V : Promotional/Marketing Strategy of Coca-Cola

The Promotional Strategy of “Coca-Cola” in History

In 8 may 1886, it was the first time that “Fresh Drink”(Coca-Cola) was represented by Dr. John Styth Pemberton, he was a pharmacy expert that found the caramel syrup ingredient or we can call “Coca-Cola” now. Frank M. Robinson was John’s a best friend and an accountant that recommended “Coca-Cola” name, because two C alphabets will see uppermost in advertisement. And then, they has created “Coca-Cola” name with italic and stream alphabet, then the most famous logo was borned.

In the first effort of promotional/marketing strategy, Dr. Pemberton has used push strategy with had the price just 5 cents per-glass and has distributed the thousands free coupons that 1 coupon could be exchanged with 1 glass of coke, and he has realized that he should used pull strategy with has defrayed 46$ to his product advertising. But, in 1892 the copyrights of Coca-Cola was bought by Mr. Asa G Chandler, then he has built Coca-Cola Corporation.

Chandler is creative and smart person to push strategy, he has created the consumer attention with had made many kind of cinderamata goods (e.g. hand watch, fan, and date paper) that have Coca-Cola logo, and then he has distributed in the potential locations of sale with continual. Besides he has designed the full color of Coca-Cola Ads to bus and lamp hang decorations.

The Promotional/Marketing Strategy of “Coca-Cola” in Indonesia

In Indonesia Coca-Cola have several push and pull strategies to support the Coca-Cola sale and marketing. The objective of this strategies is to increase the consumer loyalty and satisfaction, there are:
Push strategy:

1. CSS (Customer Service System)
   Coca-Cola CSS (Customer Service System), it was designed to increase consumer satisfaction and loyalty continually for Coca-Cola products with provide optimal service to all consumers based on their needs.
   
   The objective is to create ideal outlet, and the way to get it, there are: make the planning with mature and evaluate again all aspects and sale opportunities that available to every customers, then make offering with corrective steps and apply repair programs that suitable with corporation standard.
   
   The way to make CSS effectively is special team of National Office do planning and give services to consumers in sale and marketing area, start from the planning of distribution route shall customer service system that more comprehensively.
   
2. Area Marketing Contractor and Street Vending
   The limited of resource and capability to develop selected area, and to create work opportunity widely in informal sector, it is push Coca-cola seriously and continually to develop indirect distribution network based on small-middle industry in Indonesia. This distribution system divides into two big groups, there are Area Marketing Contractor and Street Vending.
   
   AMC is a cooperation form with micro entrepreneurs to serve C and D economy class or area that very difficult to reached by Coca-Cola direct distribution system. These AMC are spread over in solid urban regions, hinterland regions or outside of urban, or in kiosk and booth forms.
   
   SV is a distribution cooperation form that designed to serves areas that have very high level consumer traffic, through usage operational medium that has high capability of mobility. The types of sale medium that include in SV are: Mobile Kiosk, Push Cart and the rombong.
   
   80% of Coca-Cola sales in Indonesia was done by retailer and wholesalers.
   
   



3. Cold Drink Equipment
   Based on the research that 90% of Coca-Cola consumers had more interesting bought the Coca-Cola Products in cold condition. This is show that the role of Cold Drink Equipment is very important to increase the sales growth and to push the benefit level of Coca-Cola Customers.
   
   Coca-Cola Indonesia have big commitment to provide various of cold drink equipment to support the sales of Coca-Cola Customers. Start from ice chest for kiosk, electric coolers for retailer, shop booth, supermarket, and restaurant.
   
4. HoReCa (Hotel, Restaurant, and Café)
   HoReCa is a cooperation form with Hotel, Restaurant, and Café. Coca-Cola see these areas as gold opportunity to develop marketing network in exclusive areas.
   
   

Pull strategy:
Coca-Cola have various promotional programs, that not only to increase sales and marketing, but also to increase the consumer loyalty for Coca-Cola products. They are advertise in TV, News Papers, Magazine, and various events.

The last Promotional program of Coca-Cola in 2008 is “Ayo Mudik Segar ala Coca-Cola” that cooperate with Yamaha Motor and Pertamina Enduro, they are provide 61 “mudik” posts, and they provide free Frestea, free service, free massages, and so on. To support this event and make it successful, they are advertise this event 16 media of news papers, 2350 banners, 1000 posters, and so on.

In my opinion the strategy of Coca-Cola is already very marvelous, this strategy is very effective to survive and to increase the market, they have separate individuality of marketing strategy that very unique and creative which is rarely owned by other corporation marketing strategy, various promotional programs that supported by Coca-Cola is adapt with the right time, and I think Coca-Cola try to show with newest marketing strategy that can to excite society.

In my imagination for push strategy, Coca-Cola can create the products with gallon packaging like gallon packaging on mineral water, so the tidiness of Coca-Cola will not persuade the product price, because one tidiness can use forever and can refill if empty, then Coca-Cola can more decrease the cost of production, then the potential customer will more interest with this tactic, the price is lower, the packaging is attractively. And in my imagination for pull strategy, Coca-Cola can more empower the most favorite sport programs (e.g. IBL (Indonesia Basketball League), ISL (Indonesia Super League), and so on), because if Coca-Cola can more support this programs, the positive and unique image of Coca-Cola will more create in marrow of this society (Potential Consumer).

By Irfan Diansyah
For further information about Coca-Cola Indonesia and their marketing, please visit http://www.coca-colabottling.co.id/

The Topic 3 : "Consumer Segmentation and Behavior".

The Consumer Segmentation and Consumer Behavior of Yamaha "MIO"

In the past time, Yamaha Motor Indonesia was introduced or segmented “MIO” automatic motorcycle for Indonesia women, but in addition the men and the women used “MIO” automatic motorcycle as favorite choice than the other product competitors, such as: Kymco and “MOCHIN” automatic motorcycles. Even “MIO” has to be phenomenal automatic motorcycle, because “MIO” could be most saleable in Indonesia market.

Now, Yamaha Motor Indonesia have three variants of automatic motorcycle, there are:

Mio
Product Name : MIO
Product Type : Automatic
Product Price : Rp. 11,110,000

Mio Soul
Product Name : MIO SOUL
Product Type : Automatic
Product Price : Rp. 12,800,000

Mio Sporty
Product Name : MIO SPORTY
Product Type : Automatic
Product Price : Rp. 11,885,000

Each of Mio variant has several same and differences, the same side of Mio variants is at the specifications of engine, chassis, performance, suspension, and guarantee. And the difference sides of Mio variants are at the color, type of model, and price exactly, come from that differences is can create market segmentation. Below are the more details about Mio:

1. "Mio" Type is the automatic motorcycle for general users, from the young men until the old men, and men or women. Or the people that have expectation to have the automatic motorcycle with affordable price, besides Mio have three color choices (e.g. black, red, blue). On requirement of Indonesia highway rules the people that have driving license “C”.
2. "Mio Sporty" Type is the automatic motorcycle for the people that have sporty soul, the people who want to have Mio Sporty is the people want to show their personality owner, such as: nimble, sporty, and simple image. So Yamaha Motor Indonesia make Mio Sporty with have racing wheels and racing stripping and there are many color choices (e.g. black, white, silver, blue, red, silver).
3. Mio Soul is the automatic motorcycle for the young men that have 16-25 age year olds, or the people that have free soul like the young men. Yamaha Motor Indonesia make Mio Soul as the choice for the people that want to show their “Free Soul” personality or image. To create this product image, Mio Soulhave many excess than other variants of Mio, Mio Soul have best model design, sporty wheels, sporty sticker, and there are five color choices.

The sales network of Yamaha Motor Indonesia have 120 sales network that spread over in several town from Sabang until Merauke, we can conlude that Yamaha Motor Indonesia have most big compartment in Indonesia than the competitors (e.g. Honda, Suzuki, etc).

In my opinion the targeted market is already suitable and need more market penetration extension until export market, Yamaha Motor Indonesia must innovate their products, especially Mio, Because automatic motorcycle is big potential market, and surely many competitors will try to mastered this market, but I think MIO is the most favorite and phenomenal choice for automatic markets, due the facts: Yamaha Motor Indonesia get many awards, one of their awards is ICSA (Indonesia Customer Satisfaction Award) from 2004 until 2006, and in every town of Indonesia has “Mio club” or “Mio community (e.g. Mio Automatic Club, Mio club Bandung, Club MIOne Sukoharjo, etc). This facts has been more enough that Mio is incredible phenomenal of automatic motorcycle in indonesia.

Based on this banner that is come from http://www.yamaha-motor.co.id/, which promote Yamaha Motor Indonesia have a “Free Your Soul” Event. I think this event is as media to more explore and penetrate the young men market, because due the “Free Your Soul” Event programs is special for the young men (e.g. MIO On Distro, Mio Modification, Free Styler, and etc), and then they make concert program that the band stars is the favorite band stars of the young men.

We can look together from this view that Yamaha Motor Indonesia has been focused in the young men market with promoted their product, especially Yamaha Mio Soul. They create “Free Your Soul 2” Event as the media promotion. Yamaha Motor Indonesia has been recognized that Yamaha Mio Soul has big potential to excited automatic motorcycle users or other motorcycle users.

From the example of this advertisement, the target market of “Mio Soul” is the young men that have 16-25 age year olds or the people that have young men soul, and Yamaha Motor Indonesia create an image that “Yamaha Mio Soul is the automatic motorcycle that show the free soul of young men”.

Topic 2 "The Product"

Topic II "The Product"

PT. Semen Gresik (Persero) Tbk is the company that produce various types of cement. The main type of cement that produced by PT.SG is Type I Portland Cement (Ordinary Portland Cement – OPC), in other word OPC type 1 is exeed product of PT. SG. Because if we look from his usefulness side, OPC type 1 is cement that produced for general construction, such as: our house, bridges, and general buildings. As our knowing that the most usage about cement in Indonesia is OPC type 1, we are often use OPC type 1 as our choice to build our house, because we are believe that OPC type 1 is good quality and has more durability than the other products of competitors. Of course we are knew that the oldest product of cements is OPC type 1 which produced by PT. SG, and again the pioneer of Indonesia OPC type 1 is PT.SG that they started in 1957 or more than 50 years. So we get a point that OPC type 1 can still to be a cement master in Indonesia because OPC type 1 is most famous cement and has much devoted customers.


“Where is the sugar, over there is the ant”, may be this a proverb is correct for the condition of cement industry in Indonesia, due our knowing that Indonesia is the developing country, so Indonesia is doing the developments in all of aspects, include infrastructure aspects, such as the developments in medium and pre-medium areas, these areas are such as: housing, governance and office building, roadway, and etc. So, all of these developments are need the raw materials, include cement material. So, the competitors of PT. SG, such as: PT.INDOCEMENT and PT.HOLCIM look this things as a opportunity to market the cement product too, even both try to market a new product which more quality than OPC type 1, that product is PCC (Portland Composite Cement). Indocement and Holcim assume that PCC has more durability for any building than OPC type 1, and this statement was proven truly. Answer to this matter, PT.SG develop their various products soon, and PT. SG produce PCC (Portland Composite Cement) too, with their hoping to still mastered cement market in indonesia.


But, PT. Semen Gresik is too taft to be able to be defeated by PT.Indocement or PT.Holcim. Below are the facts about domination of cement market compartment due ASI (Asosiasi Semen Indonesia) in 2007:
In the first position is dwelt by PT. Semen Gresik Tbk., they are reach 16,999 million tons (44,4%), and in the second position is “Semen Tiga Roda” (Indocement) with 14,338 million tons (30,9%), and the last position is “Holcim” with 6,050 million tons (14,5%).
So we can conclude that the journey about OPC type 1 and PCC of PT.SG to still master in Indonesia cement market is success, because PT.SG have more strengthness than the others, such as: more experience, more fund, more customers, and any more.



Posted by Irfan

The Summary of PT. Semen Gresik (persero) Tbk. (New Release 2)

Summary

PT. Semen Gresik (Persero) Tbk are a company that produce various types of cements, there are 10 products: 1. Ordinary Portland Cement Type I is hydraulic cement widely used for general constructions, 2. Portland Cement Type II is the type of cement with medium hydration heat and has better resistance to sulfate, 3. Ordinary Portland Cement Type III is developed to meet the needs of construction that requires high initial pressure strength after the foundry process has completed, 4. Ordinary Portland Cement Type IV is used for constructions on land/water which contains high level of sulfate, 5. Ordinary Portland Cement Type V is hydraulic cement developed by grinding clinker, gypsum and pozzolanic materials, 6. Portland Composite Cement (PCC) is a hydraulic adhesive material made by grinding clinker, gypsum, and anorganic materials, 7. Portland Pozzoland Cement (PPC) is hydraulic cement developed by grinding clinker, gypsum and pozzolanic materials, 8. Super Masonary Cement (SMC) is suitable for housing construction and irrigation with maximum concrete structure of K225, 9. Oil Well Cement, Class G-HSR (HGH Sulfate Resistance) is Special cement developed for natural gas and oil well underground/underwater construction, 10. Special Blended Cement (SBC) is developed for Surabaya-Madura (Suramadu) bridge mega project construction. It is suitable for seawater construction.

From 1996 up to 2002, PT. Semen Gresik (persero) Tbk. Have 4 management system certificates, there are:

1. Quality Management System ISO 9001 certificate issued 1996.
2. Environment Management Quality ISO 14001 certificate issued 2001.
3. K3 Management System certificate issued 1999.
4. Laboratory Management System SNI-19-17025 accredited 2002.

Eventhough, the company still innovate their all of management system side till now, because the management systems of this company require continues improvement, so the company can get several management system certificates again, there are:

1. Quality Management System ISO 9001:2000
2. Environment Management System ISO 140001.
3. System of Health Management and Work Safety (SMK3).
4. Laboratory Management System SNI-19-17025.
5. OHSAS Management System ISO 18001 certificate issued 2008.

PT. Semen Gresik (persero) Tbk are one of the best among Indonesia companies that have high care with the public that around them, and PT. SG have been proved that the company have more responsibilities about Social Responsibility, Economic Responsibility, Education Responsibility, Environment Responsibility, and Human resources prosperity, so PT. SG were got many award from government or independent organization, likely, Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and others. This chance can used by PT. SG to increase brand image of PT. SG, so the stake holders, especially the share holders, the Customers, and the others will become more trust with the company performances.

PT. Semen Gresik (persero) Tbk have 13 Distributors of all Indonesia, this is showed that the customers can get the products of PT. SG with easily, so the Indonesia cement markets were mastered by PT SG, and PT. SG has 8 Affiliations or subsidiary companies of all Indonesia that work on kind of industries, these is the strategies of PT. SG to still Mastered the Indonesia cement market, besides PT. SG always develop their market networks to the international market, likely: Europe, America, Africa, Asia, and Australia. These marketing strategies has been created a satisfying result, if we look the sales volume reports of PT. SG and compare it from year by year, we will know that the company have great prospect in the future, below is the PT. SG sales volume reports in 2005 up to 2006 (in tons) :

1. Total Domestic Market: 2005 = 966.927 Vs 2006 = 1.021.842. Gap = 5.7
2. Total Export Market: 2005 = 76.938 Vs 2006 = 94.783. Gap = 23.2
3. Total Sales Volume: 2005 = 1.043.825 Vs 2006 = 1.116.625. Gap = 7.0
   

My Opinion

In my opinion PT. Semen Gresik (persero) Tbk. Are the pioneer of Indonesia cement industries, because these company had been started the activities since the first Indonesia president regime and there are no competitor, the first period PT. SG concentrated to produced typical cement or more famous we called it “OPC Type 1” for generally constructions such as: houses or others building. But in their growth PT. SG always innovate and improve their product, till now PT. SG have 10 various of cements, this is indicated that PT. SG are the multi-national corporation can be prided by our nation.

If we due the fact, PT. SG has been effort to innovate their management system, because the management system requires continuous improvement, so the stake holders especially the share holders will give more trust to the management of PT.SG about their performance.

The marketing strategy of PT. SG also need the improvement, because from year by year will create The new competitors that produce cement too, and do not close possibility the new competitors will create the products that more high quality or more economic than the products of PT.SG, so the Marketing Strategy of PT. SG to create the affiliations, the product distribution areas, and so on, that is the way to still mastered cement market in Indonesia.

Besides PT. SG are the company that benefit oriented, PT. SG give more responsibilities to Social, Education, Economy and Cooperation, Environment, and their employees. Because PT. SG knew that the struggle to get most benefit was did not mean anything if the public around the company cannot be feel enjoy it
Posted by Irfan Diansyah – Marketing Class 3A