PT. Semen Gresik (Persero) Tbk are a company that produce various types of cements, there are 10 products: 1. Ordinary Portland Cement Type I is hydraulic cement widely used for general constructions, 2. Portland Cement Type II is the type of cement with medium hydration heat and has better resistance to sulfate, 3. Ordinary Portland Cement Type III is developed to meet the needs of construction that requires high initial pressure strength after the foundry process has completed, 4. Ordinary Portland Cement Type IV is used for constructions on land/water which contains high level of sulfate, 5. Ordinary Portland Cement Type V is hydraulic cement developed by grinding clinker, gypsum and pozzolanic materials, 6. Portland Composite Cement (PCC) is a hydraulic adhesive material made by grinding clinker, gypsum, and anorganic materials, 7. Portland Pozzoland Cement (PPC) is hydraulic cement developed by grinding clinker, gypsum and pozzolanic materials, 8. Super Masonary Cement (SMC) is suitable for housing construction and irrigation with maximum concrete structure of K225, 9. Oil Well Cement, Class G-HSR (HGH Sulfate Resistance) is Special cement developed for natural gas and oil well underground/underwater construction, 10. Special Blended Cement (SBC) is developed for Surabaya-Madura (Suramadu) bridge mega project construction. It is suitable for seawater construction.
From 1996 up to 2002, PT. Semen Gresik (persero) Tbk. Have 4 management system certificates, there are:
- Quality Management System ISO 9001 certificate issued 1996.
- Environment Management Quality ISO 14001 certificate issued 2001.
- K3 Management System certificate issued 1999.
- Laboratory Management System SNI-19-17025 accredited 2002.
Eventhough, the company still innovate their all of management system side till now, because the management systems of this company require continues improvement, so the company can get several management system certificates again, there are:
- Quality Management System ISO 9001:2000
- Environment Management System ISO 140001.
- System of Health Management and Work Safety (SMK3).
- Laboratory Management System SNI-19-17025.
- OHSAS Management System ISO 18001 certificate issued 2008.
PT. Semen Gresik (persero) Tbk are one of the best among Indonesia companies that have high care with the public that around them, and PT. SG have been proved that the company have more responsibilities about Social Responsibility, Economic Responsibility, Education Responsibility, Environment Responsibility, and Human resources prosperity, so PT. SG were got many award from government or independent organization, likely, Good Corporate Governance (GCG), Corporate Social Responsibility (CSR), and others. This chance can used by PT. SG to increase brand image of PT. SG, so the stake holders, especially the share holders, the Customers, and the others will become more trust with the company performances.
PT. Semen Gresik (persero) Tbk have 13 Distributors of all Indonesia, this is showed that the customers can get the products of PT. SG with easily, so the Indonesia cement markets were mastered by PT SG, and PT. SG has 8 Affiliations or subsidiary companies of all Indonesia that work on kind of industries, these is the strategies of PT. SG to still Mastered the Indonesia cement market, besides PT. SG always develop their market networks to the international market, likely: Europe, America, Africa, Asia, and Australia. These marketing strategies has been created a satisfying result, if we look the sales volume reports of PT. SG and compare it from year by year, we will know that the company have great prospect in the future, below is the PT. SG sales volume reports in 2005 up to 2006 (in tons) :
- Total Domestic Market: 2005 = 966.927 Vs 2006 = 1.021.842. Gap = 5.7
- Total Export Market: 2005 = 76.938 Vs 2006 = 94.783. Gap = 23.2
- Total Sales Volume: 2005 = 1.043.825 Vs 2006 = 1.116.625. Gap = 7.0
In my opinion PT. Semen Gresik (persero) Tbk. Are the pioneer of Indonesia cement industries, because these company had been started the activities since the first Indonesia president regime and there are no competitor, the first period PT. SG concentrated to produced typical cement or more famous we called it “OPC Type 1” for generally constructions such as: houses or others building. But in their growth PT. SG always innovate and improve their product, till now PT. SG have 10 various of cements, this is indicated that PT. SG are the multi-national corporation can be prided by our nation.
If we due the fact, PT. SG has been effort to innovate their management system, because the management system requires continuous improvement, so the stake holders especially the share holders will give more trust to the management of PT.SG about their performance.
The marketing strategy of PT. SG also need the improvement, because from year by year will create The new competitors that produce cement too, and do not close possibility the new competitors will create the products that more high quality or more economic than the products of PT.SG, so the Marketing Strategy of PT. SG to create the affiliations, the product distribution areas, and so on, that is the way to still mastered cement market in Indonesia.
Besides PT. SG are the company that benefit oriented, PT. SG give more responsibilities to Social, Education, Economy and Cooperation, Environment, and their employees. Because PT. SG knew that the struggle to get most benefit was did not mean anything if the public around the company cannot be feel enjoy it
Posted by Irfan Diansyah – Marketing Class 3A
